Le secrétaire de Fernand

Entrepreneurship

Published July 11, 2026

Situated-Cost Alignment

An idea doesn't become a business because it's good, but when it removes more cost than it adds for each actor who has to say yes. A materialist approach to building a business.

Published May 21, 2026

Letting Go in Our Relationship to Production

On what we can inhabit in our effort, and what must remain exposed to reality when we produce for others.

9 min read

Published May 21, 2026

My Why, My How, My What

A personal note on what drives my work, how I like to build, and the concrete forms through which my values can take shape.

Published May 13, 2026

Letting Go in Our Relationship with Others

On self-assertion, other people’s judgment, and what we cannot control in how we are received.

12 min read

Published May 12, 2026

AI Makes It Absurd to Keep Engineers Away from Reality

When the cost of producing code falls, value shifts toward understanding the real problem.

Published May 11, 2026

Can Startups Share Value More Fairly Without Scaring Investors?

A proposal for investor-compatible startup ownership that recognizes both financial capital and the time spent building the company.

Published May 11, 2026

Letting Go Does Not Mean Stopping Acting

A practical definition of letting go: act on the conditions, then accept the uncertainty of adaptation.

9 min read

Published May 6, 2026

Attention Capital

Why modern inequality is also about the ability to protect one’s time, attention, and environment.

Published May 1, 2026

Do Humans Change, or Do They Adapt?

A simple thesis: human beings do not directly remake themselves; they are transformed mainly through adaptation to their conditions of life.

Published April 28, 2026

The Brain Needs Recovery Too

What sport can teach us about effort, recovery, and intellectual work.

Published April 24, 2026

Dual-Capital Contributive SAS

A proposal for a startup structure that remains legible to investors while sharing created value more fairly based on the time and energy invested.

Published April 24, 2026

The Time Ideas Need

On maturation, attention, and what speed cannot replace.

Published April 22, 2026

How I Write the Articles Published Here

An honest explanation of my working method for writing the articles published on Le secrétaire de Fernand.