Le secrétaire de Fernand website.https://www.lesecretairedefernand.co/en/enSat, 11 Jul 2026 09:56:59 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/situated-cost-alignment/https://www.lesecretairedefernand.co/en/entrepreneurship/situated-cost-alignment/An idea doesn't become a business because it's good, but when it removes more cost than it adds for each actor who has to say yes. A materialist approach to building a business.Sat, 11 Jul 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/tech/outgrow-your-taste-dont-defend-it/https://www.lesecretairedefernand.co/en/tech/outgrow-your-taste-dont-defend-it/Building a software solution is three distinct activities: understanding a reality, engineering a general machine, and encoding one into the other. Taste is required by none of them, which is exactly why ego hides there.Sun, 21 Jun 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/tech/make-feedback-loops-attribute/https://www.lesecretairedefernand.co/en/tech/make-feedback-loops-attribute/Why feedback loops become more powerful when code makes its system concepts explicit.Wed, 10 Jun 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/letting-go-relationship-production/https://www.lesecretairedefernand.co/en/entrepreneurship/letting-go-relationship-production/On what we can inhabit in our effort, and what must remain exposed to reality when we produce for others.Thu, 21 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/my-why-my-how-my-what/https://www.lesecretairedefernand.co/en/entrepreneurship/my-why-my-how-my-what/A personal note on what drives my work, how I like to build, and the concrete forms through which my values can take shape.Thu, 21 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/tech/how-ai-is-changing-our-relationship-to-work-in-software-engineering/https://www.lesecretairedefernand.co/en/tech/how-ai-is-changing-our-relationship-to-work-in-software-engineering/On the excitement of AI-assisted coding, the disappearance of friction, and the need to learn how to tame our new tools.Thu, 21 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/letting-go-in-our-relationship-with-others/https://www.lesecretairedefernand.co/en/entrepreneurship/letting-go-in-our-relationship-with-others/On self-assertion, other people’s judgment, and what we cannot control in how we are received.Wed, 13 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/ai-makes-it-absurd-to-keep-engineers-away-from-reality/https://www.lesecretairedefernand.co/en/entrepreneurship/ai-makes-it-absurd-to-keep-engineers-away-from-reality/When the cost of producing code falls, value shifts toward understanding the real problem.Tue, 12 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/can-startups-share-value-more-fairly-without-scaring-investors/https://www.lesecretairedefernand.co/en/entrepreneurship/can-startups-share-value-more-fairly-without-scaring-investors/A proposal for investor-compatible startup ownership that recognizes both financial capital and the time spent building the company.Mon, 11 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/letting-go-does-not-mean-stopping-acting/https://www.lesecretairedefernand.co/en/entrepreneurship/letting-go-does-not-mean-stopping-acting/A practical definition of letting go: act on the conditions, then accept the uncertainty of adaptation.Mon, 11 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/attention-capital/https://www.lesecretairedefernand.co/en/entrepreneurship/attention-capital/Why modern inequality is also about the ability to protect one’s time, attention, and environment.Wed, 06 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/tech/encode-dont-imply/https://www.lesecretairedefernand.co/en/tech/encode-dont-imply/Why the implicit becomes fragile when humans and agents co-produce code.Tue, 05 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/do-humans-change-or-do-they-adapt/https://www.lesecretairedefernand.co/en/entrepreneurship/do-humans-change-or-do-they-adapt/A simple thesis: human beings do not directly remake themselves; they are transformed mainly through adaptation to their conditions of life.Fri, 01 May 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/the-brain-needs-recovery-too/https://www.lesecretairedefernand.co/en/entrepreneurship/the-brain-needs-recovery-too/What sport can teach us about effort, recovery, and intellectual work.Tue, 28 Apr 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/dual-capital-contributive-sas/https://www.lesecretairedefernand.co/en/entrepreneurship/dual-capital-contributive-sas/A proposal for a startup structure that remains legible to investors while sharing created value more fairly based on the time and energy invested.Fri, 24 Apr 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/the-time-ideas-need/https://www.lesecretairedefernand.co/en/entrepreneurship/the-time-ideas-need/On maturation, attention, and what speed cannot replace.Fri, 24 Apr 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/entrepreneurship/how-i-write-my-articles/https://www.lesecretairedefernand.co/en/entrepreneurship/how-i-write-my-articles/An honest explanation of my working method for writing the articles published on Le secrétaire de Fernand.Wed, 22 Apr 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/tech/build-systems-dont-polish-prose/https://www.lesecretairedefernand.co/en/tech/build-systems-dont-polish-prose/We still talk about code as if it were style. But code runs in the world.Tue, 21 Apr 2026 00:00:00 GMThttps://www.lesecretairedefernand.co/en/https://www.lesecretairedefernand.co/en/Le secrétaire de Fernand — about the project.Mon, 20 Apr 2026 00:00:00 GMT